Have you ever seen a blog post and thought, “Wow, this looks really nice”? On the flip side, have you seen a post with a wall of text and no images, and thought, “Wow, this looks really ugly”? Did you even bother to read the second one?
I’m not sure if you’ve noticed, but newsletters are popular right now. They receive far less attention than the latest technology, like live video, personalisation, and interactive content. But that doesn’t mean they’re not popular and powerful.
We talk a lot with our clients about our content first approach which we find is an excellent way to build passionate subscribers to their brand. What company wouldn’t want this – subscribers, a loyal following? For us, it is all about communicating and engaging with our subscriber base.
If you’re going to build something, don’t build on land someone else already owns. You want your own land, your own domain, your own sovereignty.” Why? Simply put, once you publish on someone else’s platform, you do not own the subscribers or assets associated with that content.