So you have decided to build an app? You’ve tested your ideas with your family, friends on social media and everybody that is willing to help you succeed. But you need to take your app to the next level and that will probably involve a few thousand more friends. So what are some of our top tips to achieve social media success.
Marketing your mobile game is essential for its success. A marketing strategy is your road map to help ensure you don’t get burned by the highly competitive, and often highly expensive, mobile game marketing landscape (or buried among the nearly 900 apps released in the App Store each day).
App Store Optimisation (ASO), or “Mobile SEO”, is gaining popularity as the number of available applications continues to grow. As it becomes increasingly more expensive for developers to buy installs via paid channels, ASO will become an essential app marketing practice.
When it comes to app store downloads, Google Play is the most impressive. In 2015 Google Play had 100 percent more downloads than the Apple App Store, up 40 percent from 2014. This means Google Play was not only bigger in 2015, but grew a lot faster than the Apple App Store.
Currently, there are over 1 billion users on YouTube. Thats over 6 billion videos watched each month and the total number of hours watched is growing 50% year over year. As the platform grows it will become a medium that offers so much more: from entertainment to information and its not solely limited to product brands.
Mobile game marketing takes persistence, trial and error. As indie game developers, we just want to spend most of our time on the game design and production. To be successful at marketing your mobile games, you have to understand your games and its audience. Here are some important steps for indie developers on a budget.
The hardest part of being a indie mobile gaming developer is not the building and delivery of the app, but working out how to market it. Because let’s face it, the aim is to get people to download, play, pay and recommend to others.