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So what do I mean by captivating downloads? In its basic form, in exchange for someones email address, you offer to send the subscriber some useful content. Here are some options that make opting in feel worth while to your potential customers.Read More ›
Have you ever seen a blog post and thought, “Wow, this looks really nice”? On the flip side, have you seen a post with a wall of text and no images, and thought, “Wow, this looks really ugly”? Did you even bother to read the second one?Read More ›
I’m not sure if you’ve noticed, but newsletters are popular right now. They receive far less attention than the latest technology, like live video, personalisation, and interactive content. But that doesn’t mean they’re not popular and powerful.Read More ›