Be Seductive: 3 Tips to Create Attractive Blog Posts
Have you ever seen a blog post and thought, “Wow, this looks really nice”? On the flip side, have you seen a post with a wall of text and no images, and thought, “Wow, this looks really ugly”? Did you even bother to read the second one?
Your blog posts’ copy needs to engage your readers to keep them coming back, but first your posts need to be visually appealing to attract those readers.
An attractive blog post will:
- Increase reader engagement (e.g. time on page, comments, shares, CTA clicks)
- Drive backlinks from top-ranking blogs
- Make your brand look more professional (and trustworthy)
Here are three easy steps for you to follow to create engaging, attractive blog posts:
1. Craft an awe-inspiring blog headline
David Ogilvy, famous advertiser, once said:
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
With so much at stake, here are a few tips:
People prefer known risks over unknown risks (ambiguity aversion) – we want to know what we’re getting into. 61% of top-shared headlines contain numbers because numbers give readers a framework of what to expect.
Your article should have a clear goal – to provide a benefit the readers seek. The headline educates viewers on how they will benefit by reading the post. For example, this post’s headline promised you three tips to make your blog posts look good.
Don’t be afraid to be odd
This isn’t conventional wisdom, but whoever wanted to be conventional, anyway? Some of the best headlines are those that make the reader stop and say, “Wait, what?” For example, Brad Smith recently wrote a genius headline on the Kissmetrics blog: Hey $FNAME” is Dead. Here’s How to Personalize Marketing in 2017.
Unexpected or surprising headlines stand out amongst the clutter. Just make sure you don’t write a headline simply for shock value – it still needs to work for the text in the post.
If you need help determining how effective your headline is, try headline analyser by coschedule, we find it very useful.Blog copy needs to engage your readers to keep them coming back, but first your posts need to be… Click To Tweet
2. Format like a boss
People don’t read every word in your posts. NN Group research found that visitors read around 20% of the words on a page. Be sure that your posts are designed to encourage people to read further. Here are some useful tips from Andy Crestodina, founder of Orbit Media Studios
“As writers, we have just two ways to slow people down and get them to read more of our content: formatting and images. Formatting adds white space, which makes pages more scannable. Also content is easier to consume if it’s in small groups, with important points called out. Consider adding these elements everywhere:
- Short paragraphs (no longer than three to four lines)
- Bullet lists and numbered lists
- Bolding and italics
- Internal links
Finally, one easy way to make your content more seductive is to add images. Add something of visual interest at every scroll depth of every post. A lot of the pros are already doing this. Every year, more bloggers are adding more images to their typical article.
3. Don’t forget the little details
Write an awesome description
Your meta description is the only thing (besides your title) to entice Google searchers to choose your post over another. You spent hours polishing your post – spend five more minutes to craft a great 155-character description of it.
Make sure social posts look good
Have you ever shared your post on Facebook only to have the platform grab the wrong image or chop off the essentials? Facebook and Twitter sometimes don’t pull the text you want them too. You can fix these issues with the help of application tools such as WordPress plugin Yoast SEO.
Keep URLs short and specific
WordPress and most other CMS automatically create a URL for your page. Often, it’s long and unsightly.
Edit the pre populated URL to make it as short as possible while including relevant keywords. This step not only makes the page seem less daunting, it also makes it easier for people to type or say it (e.g., referencing it in a podcast).
More people are attracted to good-looking blog posts. They please the eye. They suck you in. They make you feel more comfortable. Beautifying your blog posts doesn’t have to take a tremendous amount of time or effort. You can implement most of these tips in just 15 to 20 minutes. You just have to start paying attention to the details of which I’ve just realised we should use more imagery in the body of ours posts.
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