Important steps to Mobile Analytics Success
Some consider analytics to be the dark side of mobile game marketing. A growing market means understanding and utilising your data can help you stay ahead of the game. The growth in analytics has seen ad tech companies come up with fresh solutions to understand your data. Here are some important steps to remember.
1. Analytics can help to optimise digital spend
Acquisition is a starting point in terms of your communication with users. However, data will allow you to analyse your customers. This will help you gain a better understand of what they need and help you target your spend. Remember a satisfied user is a loyal user. So next time instead of spending huge amounts of money on user acquisition take care of data-driven retention. Not only will it help you grow your ROI (Return on Investment) but you should also see happy users.
2. Customer analytics does matter
Customers are not just numbers in your reports. According to a recent US study, companies that make extensive use of customer analytics have 126% profit improvement over their competitors. Why does this matter? Because it means you understand your audience and can target your spend to again grow your ROI.
3. Think about quality not quantity
The digital eco-system is a fast developing mechanism. Brand-new products are constantly flooding the market and it’s becoming harder and harder to get customers. Statistics claims, users who are retargeted are 70% more likely to come back. So start thinking beyond installs and make use of the users you already have.
4. Be one step ahead of your competitors
As data is exploding all around us, having a competitive edge will help. All you need to do is to watch rising trends and make extensive use of them. Datafication, predictive analytics, data monetisation and personalised marketing are all ways to achieve this.