A stereotype of a typical gamer has been around for awhile now and tends to be thought of as male, in their 20’s and living with his parents. This preconception is being challenged by the emergence of mobile games and the rise of the female gamer.
So you have decided to build an app? You’ve tested your ideas with your family, friends on social media and everybody that is willing to help you succeed. But you need to take your app to the next level and that will probably involve a few thousand more friends. So what are some of our top tips to achieve social media success.
Marketing your mobile game is essential for its success. A marketing strategy is your road map to help ensure you don’t get burned by the highly competitive, and often highly expensive, mobile game marketing landscape (or buried among the nearly 900 apps released in the App Store each day).
App Store Optimisation (ASO), or “Mobile SEO”, is gaining popularity as the number of available applications continues to grow. As it becomes increasingly more expensive for developers to buy installs via paid channels, ASO will become an essential app marketing practice.
At the end of 2015, a number of mobile app developers and industry observers noticed a significant change in the way the Apple App Store search algorithms return results. App search results now appear to be more intelligent and far more relevant – especially amongst the top results – than in previous months.
The hardest part of being a indie mobile gaming developer is not the building and delivery of the app, but working out how to market it. Because let’s face it, the aim is to get people to download, play, pay and recommend to others.