A stereotype of a typical gamer has been around for awhile now and tends to be thought of as male, in their 20’s and living with his parents. This preconception is being challenged by the emergence of mobile games and the rise of the female gamer.
Some consider analytics to be the dark side of mobile game marketing. A growing market means understanding and utilising your data can help you stay ahead of the game. The growth in analytics has seen ad tech companies come up with fresh solutions to understand your data. Here are some important steps to remember.
Marketing your mobile game is essential for its success. A marketing strategy is your road map to help ensure you don’t get burned by the highly competitive, and often highly expensive, mobile game marketing landscape (or buried among the nearly 900 apps released in the App Store each day).