I’m not sure if you’ve noticed, but newsletters are popular right now. They receive far less attention than the latest technology, like live video, personalisation, and interactive content. But that doesn’t mean they’re not popular and powerful.
We talk a lot with our clients about our content first approach which we find is an excellent way to build passionate subscribers to their brand. What company wouldn’t want this – subscribers, a loyal following? For us, it is all about communicating and engaging with our subscriber base.