Mobile game marketing takes persistence, trial and error. As indie game developers, we just want to spend most of our time on the game design and production. To be successful at marketing your mobile games, you have to understand your games and its audience. Here are some important steps for indie developers on a budget.
App Store keywords can help your mobile game stand out in an increasingly crowded app store. In Apple’s iTunes App Store, an average of 1,800 games per day were submitted for approval in December 2015, compared to just 892 in December 2012.