A stereotype of a typical gamer has been around for awhile now and tends to be thought of as male, in their 20’s and living with his parents. This preconception is being challenged by the emergence of mobile games and the rise of the female gamer.
Some consider analytics to be the dark side of mobile game marketing. A growing market means understanding and utilising your data can help you stay ahead of the game. The growth in analytics has seen ad tech companies come up with fresh solutions to understand your data. Here are some important steps to remember.
So you think you know who your mobile gamers are? Think again! Gamers have grown up, they no longer fit the solo gamer stereotype but rather they now have gamer kids, families are gaming together and the devices they play on have changed. Big Fish Games reports that 48 million people play games on smartphones and tablets in the US alone.
In our last post we covered our first five tips to achieving social media success starting with: setting goals; how to stay organised; making it personal; targeting your audience; and making friends. Part two provides our last five tips on how to achieve and maintain social media success.
So you have decided to build an app? You’ve tested your ideas with your family, friends on social media and everybody that is willing to help you succeed. But you need to take your app to the next level and that will probably involve a few thousand more friends. So what are some of our top tips to achieve social media success.
Marketing your mobile game is essential for its success. A marketing strategy is your road map to help ensure you don’t get burned by the highly competitive, and often highly expensive, mobile game marketing landscape (or buried among the nearly 900 apps released in the App Store each day).
App Store Optimisation (ASO), or “Mobile SEO”, is gaining popularity as the number of available applications continues to grow. As it becomes increasingly more expensive for developers to buy installs via paid channels, ASO will become an essential app marketing practice.
When it comes to app store downloads, Google Play is the most impressive. In 2015 Google Play had 100 percent more downloads than the Apple App Store, up 40 percent from 2014. This means Google Play was not only bigger in 2015, but grew a lot faster than the Apple App Store.
Currently, there are over 1 billion users on YouTube. Thats over 6 billion videos watched each month and the total number of hours watched is growing 50% year over year. As the platform grows it will become a medium that offers so much more: from entertainment to information and its not solely limited to product brands.
The hardest part of being a indie mobile gaming developer is not the building and delivery of the app, but working out how to market it. Because let’s face it, the aim is to get people to download, play, pay and recommend to others.