So you think you know who your mobile gamers are? Think again! Gamers have grown up, they no longer fit the solo gamer stereotype but rather they now have gamer kids, families are gaming together and the devices they play on have changed. Big Fish Games reports that 48 million people play games on smartphones and tablets in the US alone.
In our last post we covered our first five tips to achieving social media success starting with: setting goals; how to stay organised; making it personal; targeting your audience; and making friends. Part two provides our last five tips on how to achieve and maintain social media success.
So you have decided to build an app? You’ve tested your ideas with your family, friends on social media and everybody that is willing to help you succeed. But you need to take your app to the next level and that will probably involve a few thousand more friends. So what are some of our top tips to achieve social media success.
When it comes to app store downloads, Google Play is the most impressive. In 2015 Google Play had 100 percent more downloads than the Apple App Store, up 40 percent from 2014. This means Google Play was not only bigger in 2015, but grew a lot faster than the Apple App Store.
Mobile game marketing takes persistence, trial and error. As indie game developers, we just want to spend most of our time on the game design and production. To be successful at marketing your mobile games, you have to understand your games and its audience. Here are some important steps for indie developers on a budget.
The hardest part of being a indie mobile gaming developer is not the building and delivery of the app, but working out how to market it. Because let’s face it, the aim is to get people to download, play, pay and recommend to others.