A stereotype of a typical gamer has been around for awhile now and tends to be thought of as male, in their 20’s and living with his parents. This preconception is being challenged by the emergence of mobile games and the rise of the female gamer.
App Store Optimisation (ASO), or “Mobile SEO”, is gaining popularity as the number of available applications continues to grow. As it becomes increasingly more expensive for developers to buy installs via paid channels, ASO will become an essential app marketing practice.
Mobile game marketing takes persistence, trial and error. As indie game developers, we just want to spend most of our time on the game design and production. To be successful at marketing your mobile games, you have to understand your games and its audience. Here are some important steps for indie developers on a budget.
The hardest part of being a indie mobile gaming developer is not the building and delivery of the app, but working out how to market it. Because let’s face it, the aim is to get people to download, play, pay and recommend to others.