Some consider analytics to be the dark side of mobile game marketing. A growing market means understanding and utilising your data can help you stay ahead of the game. The growth in analytics has seen ad tech companies come up with fresh solutions to understand your data. Here are some important steps to remember.
App Store Optimisation (ASO), or “Mobile SEO”, is gaining popularity as the number of available applications continues to grow. As it becomes increasingly more expensive for developers to buy installs via paid channels, ASO will become an essential app marketing practice.
At the end of 2015, a number of mobile app developers and industry observers noticed a significant change in the way the Apple App Store search algorithms return results. App search results now appear to be more intelligent and far more relevant – especially amongst the top results – than in previous months.