Are you in real estate? Don’t build your brand on rented land

Don’t build your brand on rented land

If you’re going to build something, don’t build on land someone else already owns. You want your own land, your own domain, your own sovereignty.” Why? Simply put, once you publish on someone else’s platform, you do not own the subscribers or assets associated with that content.

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Important steps to Mobile Analytics Success

Important steps to Mobile Analytics Success

Some consider analytics to be the dark side of mobile game marketing. A growing market means understanding and utilising your data can help you stay ahead of the game. The growth in analytics has seen ad tech companies come up with fresh solutions to understand your data. Here are some important steps to remember.

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Part Two: 5 tips on how to achieve social media success

Part Two: 5 tips on how to achieve social media success

In our last post we covered our first five tips to achieving social media success starting with: setting goals; how to stay organised; making it personal; targeting your audience; and making friends. Part two provides our last five tips on how to achieve and maintain social media success.

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Part One: 5 tips on how to achieve social media success

Part One: 5 tips on how to achieve social media success

So you have decided to build an app? You’ve tested your ideas with your family, friends on social media and everybody that is willing to help you succeed. But you need to take your app to the next level and that will probably involve a few thousand more friends. So what are some of our top tips to achieve social media success.

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Marketing your mobile game to great success

Marketing your mobile game to great success

Marketing your mobile game is essential for its success. A marketing strategy is your road map to help ensure you don’t get burned by the highly competitive, and often highly expensive, mobile game marketing landscape (or buried among the nearly 900 apps released in the App Store each day).

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App Store Optimisation can increase downloads

App Store Optimisation can increase downloads

App Store Optimisation (ASO), or “Mobile SEO”, is gaining popularity as the number of available applications continues to grow. As it becomes increasingly more expensive for developers to buy installs via paid channels, ASO will become an essential app marketing practice.

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App Store search just got much smarter

App Store search just got smarter

At the end of 2015, a number of mobile app developers and industry observers noticed a significant change in the way the Apple App Store search algorithms return results. App search results now appear to be more intelligent and far more relevant – especially amongst the top results – than in previous months.

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Apple App Store generates more revenue than Google Play

Apple App Store generates more revenue than Google Play

When it comes to app store downloads, Google Play is the most impressive. In 2015 Google Play had 100 percent more downloads than the Apple App Store, up 40 percent from 2014. This means Google Play was not only bigger in 2015, but grew a lot faster than the Apple App Store.

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YouTube campaigns to market your mobile game

YouTube campaigns to market your mobile game

Currently, there are over 1 billion users on YouTube. Thats over 6 billion videos watched each month and the total number of hours watched is growing 50% year over year. As the platform grows it will become a medium that offers so much more: from entertainment to information and its not solely limited to product brands.

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Mobile game marketing tips for developers

Mobile game marketing tips for developers

Mobile game marketing takes persistence, trial and error. As indie game developers, we just want to spend most of our time on the game design and production. To be successful at marketing your mobile games, you have to understand your games and its audience. Here are some important steps for indie developers on a budget.

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4 Ways to optimise your App Store keywords

4 Ways to optimise your App Store keywords

App Store keywords can help your mobile game stand out in an increasingly crowded app store. In Apple’s iTunes App Store, an average of 1,800 games per day were submitted for approval in December 2015, compared to just 892 in December 2012.

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