• Articles

    We just feel like we can talk to you, y’know?

How to Create Newsletters People Want to Read

How to Create Newsletters People Want to Read

I’m not sure if you’ve noticed, but newsletters are popular right now. They receive far less attention than the latest technology, like live video, personalisation, and interactive content. But that doesn’t mean they’re not popular and powerful.

Read More
Build a Strong Subscriber Base

How to Build a Strong Subscriber Base

We talk a lot with our clients about our content first approach which we find is an excellent way to build passionate subscribers to their brand.  What company wouldn’t want this – subscribers, a loyal following? For us, it is all about communicating and engaging with our subscriber base.

Read More
Are you in real estate? Don’t build your brand on rented land

Don’t build your brand on rented land

If you’re going to build something, don’t build on land someone else already owns. You want your own land, your own domain, your own sovereignty.” Why? Simply put, once you publish on someone else’s platform, you do not own the subscribers or assets associated with that content.

Read More
Important steps to Mobile Analytics Success

Important steps to Mobile Analytics Success

Some consider analytics to be the dark side of mobile game marketing. A growing market means understanding and utilising your data can help you stay ahead of the game. The growth in analytics has seen ad tech companies come up with fresh solutions to understand your data. Here are some important steps to remember.

Read More
How to know your mobile gamers in todays world

How to know your mobile gamers in todays world

So you think you know who your mobile gamers are? Think again! Gamers have grown up, they no longer fit the solo gamer stereotype but rather they now have gamer kids, families are gaming together and the devices they play on have changed. Big Fish Games reports that 48 million people play games on smartphones and tablets in the US alone.

Read More
Part Two: 5 tips on how to achieve social media success

Part Two: 5 tips on how to achieve social media success

In our last post we covered our first five tips to achieving social media success starting with: setting goals; how to stay organised; making it personal; targeting your audience; and making friends. Part two provides our last five tips on how to achieve and maintain social media success.

Read More
Part One: 5 tips on how to achieve social media success

Part One: 5 tips on how to achieve social media success

So you have decided to build an app? You’ve tested your ideas with your family, friends on social media and everybody that is willing to help you succeed. But you need to take your app to the next level and that will probably involve a few thousand more friends. So what are some of our top tips to achieve social media success.

Read More
Marketing your mobile game to great success

Marketing your mobile game to great success

Marketing your mobile game is essential for its success. A marketing strategy is your road map to help ensure you don’t get burned by the highly competitive, and often highly expensive, mobile game marketing landscape (or buried among the nearly 900 apps released in the App Store each day).

Read More
App Store Optimisation can increase downloads

App Store Optimisation can increase downloads

App Store Optimisation (ASO), or “Mobile SEO”, is gaining popularity as the number of available applications continues to grow. As it becomes increasingly more expensive for developers to buy installs via paid channels, ASO will become an essential app marketing practice.

Read More
App Store search just got much smarter

App Store search just got smarter

At the end of 2015, a number of mobile app developers and industry observers noticed a significant change in the way the Apple App Store search algorithms return results. App search results now appear to be more intelligent and far more relevant – especially amongst the top results – than in previous months.

Read More
Apple App Store generates more revenue than Google Play

Apple App Store generates more revenue than Google Play

When it comes to app store downloads, Google Play is the most impressive. In 2015 Google Play had 100 percent more downloads than the Apple App Store, up 40 percent from 2014. This means Google Play was not only bigger in 2015, but grew a lot faster than the Apple App Store.

Read More
Page 1 of 212

We’ve got thirst for more than coffee, but there's that too.

We can help you build an ethical business fueled by our content first approach. Get weekly articles, how-tos and news delivered to your email inbox.

Subscribe!